B223 Sports and Entertainment Marketing


Traditional Marketing Elements are examined through the lens of the Sports and Entertainment Industries.  Sports and Entertainment continue to increase in  our economy and both industries are becoming multi-national.  This hands on class will combine both textbook applications with real life simulation as students become the owner and general manager of their own Major League Sports Franchise!  This popular class fills up fast....so Sign Up Today!!

Level: 2,3,4                         1 Semester                                One-half unit

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